María Santoyo (Madrid, 1979)
María Santoyo holds a degree in Art History from the Complutense University of Madrid, with a specialization in the history of photography and image analysis. A cultural entrepreneur with more than twenty-five years of experience, her work focuses on the direction and management of exhibition projects, teaching, art criticism, and public engagement with the arts. Since 2023, she has served as Director of PHotoESPAÑA, Spain’s leading international festival of photography and visual arts. She is also the creator and director of the audiovisual series What Are You Looking At? (¿Qué miras?, La Fábrica / CaixaForum+), a founding partner of Curiosa—an audiovisual production and consultancy company specializing in innovative educational storytelling—and a Fellow of Aspen Institute España. Previously, she directed the International Master’s Degree in Photography at EFTI and was a member of Fundación Telefónica’s Digital Culture Council. As a curator, she has been responsible for more than twenty exhibitions presented across sixty venues in eight countries to date.