Creativity with Responsible Impact
As part of the artistic and technological innovation of the 12th edition of Pinta Lima, the winning proposal for the artistic intervention of the Audi Q6 e-tron, a 100% electric vehicle from Audi, was announced. The piece titled "Aurora Mar" by artist Gabriela María Ganoza Tacchino was selected for its powerful environmental message and innovative use of sustainable materials.
The jury was made up of Irene Gelfman, global curator of Pinta; Florencia Portocarrero, curator of RADAR at Pinta Lima; and Alexandra Bonnemaison, Manager of Audi Peru, who reviewed numerous submissions from artists. The selection of the winning project took into account the participants' background and experience, the concept, the content, how it would adapt to the vehicle's intervention space, the adherence to the proposed theme, and the efficient use of both material and immaterial resources.
Jury Quote about the Contest Winner
This initiative strengthens the commitment to the development of clean technologies and environmental responsibility through art, transforming a vehicle into a work of art that inspires change. The intervention will be presented at the Pinta Lima fair, where the public can approach the Audi space to appreciate this proposal up close.
Who is the Artist?
Gabriela María Ganoza Tacchino is a Peruvian artist specializing in realistic painting, strongly influenced by Renaissance masters. Her work explores the intersection between art and environmental awareness, using exclusively recycled materials as a statement of sustainability and commitment to the planet. Throughout her career, she has developed her own visual language, where technical precision is combined with a profound ecological narrative. She is also the founder of Paint & Wine Peru, an initiative that democratizes art and fosters creativity through immersive experiences, establishing herself as a key figure in the artistic and cultural field.
What is the Role of Innovation at Pinta?
In a constantly changing global market, Pinta has managed to adapt to new demands by integrating digital technologies and interactive experiences that complement its in-person events. This hybrid strategy allows it to expand its reach and enhance accessibility to its offerings, positioning it at the forefront of the digital transformation in the artistic sector.
